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Marketing & Events

Create a social event

Publish an event with customer-facing details, RSVPs, tickets, and check-in support.

What you will accomplish

You will publish a customer-facing event with a name, date, time, location, and description. Customers can RSVP from their portal or a shared link. On event day, your team can check attendees in.

When to use a social event

Use a social event (not a simple campaign) when customers need:

  • A dedicated event page with date, time, and location.
  • RSVP choices such as Going, Maybe, or Can't Go.
  • Paid tickets or capacity limits.
  • QR or ticket check-in at the door.

Before you start

  • Confirm the event name, date, time, location, and capacity.
  • Decide whether the event is free or paid.
  • Decide who may see the event: all customers, invited customers only, or anyone with a public link.
  • Prepare a short description—what to expect, parking, and what to bring.
  • For paid tickets, confirm payment processing in Settings > Billing.

Step 1: Open the event form

  1. Open Marketing & Events
  2. Click Create New

    Click Create New in the top-right corner.

  3. Choose In-Person Event

    Click In-Person Event. The Create Social Event window opens.

Create Social Event dialog with event photo, event name, location, address, start date, and time fields
Fill in the basics customers need first: name, location, date, and time.

Step 2: Enter the event details

  1. Add an Event Photo (optional)

    Upload a flyer or facility photo if you have one. Photos help customers recognize the event in the calendar and portal.

  2. Enter the Event Name

    Type the name customers will see. Examples: Cars & Coffee Open House, Winter Storage Prep Night.

  3. Add the Location

    Enter a place name customers recognize, such as Main Lounge or Showroom.

  4. Add the Address when needed

    Use Address for off-site events or when customers need driving directions.

  5. Choose Start Date & Time

    Pick a date and time in the future. The app will not save an event that starts in the past.

    Use + Add end time if the event has a clear end time.

Expected result: Required fields show a name and a future start time.

Step 3: Set capacity, cost, and description

  1. Use Recurring Event only for repeating events

    Turn on Recurring Event for monthly meetups. Leave it off for one-time events.

  2. Enter Max Attendees when space is limited

    Use Max Attendees when seating, parking, or tickets are limited. Leave blank if there is no cap.

  3. Enter Cost for paid events

    Type the ticket price in Cost ($). Use 0.00 or leave blank for free events.

  4. Write the Description

    Explain what customers will do, arrival instructions, parking, and whether guests are allowed.

  5. Click Create Event

    Click Create Event when the details are correct.

Expected result: The event appears on the Marketing & Events calendar. Click the event to open its detail page.

Step 4: Review RSVPs and share the event

After the event is saved, open it from the calendar. The event detail page opens at a link like /dashboard/social-events/ plus the event id.

Social event detail page showing event title, capacity, going count, attendee table, Check in button, Edit button, and Share button
Use this page before event day to watch RSVPs and on event day for check-in.
  1. Review the summary cards

    Check Capacity, Going, Maybe, and Can't Go so you know how many people to expect.

  2. Search attendees when the list grows

    Use Search attendees... to find someone by name or email.

  3. Click Edit to change details

    Update time, location, description, or visibility if plans change.

  4. Click Share to invite customers

    Use Share to copy a link for email, text, a community channel, or your website.

Troubleshooting

What to do next

Before event day, invite customers with Create a campaign or post in a community channel.

On event day, use Check in social event attendees.